Lesson 1: 10 Rules To Follow When You Want to Dazzle

Lesson #1: Learn the 10 rules you need to follow to be an elite cleaning service.


Assignment #1: Fill out the cleaning business owner questionnaire with your website, social media accounts, business plan, and any other assets you'd like me to evaluate and you'll receive your personal business evaluation from me within 10 days.

Lesson 2: How to Make and Manage Money with Your Cleaning Business

Owner's Income ($$$)
Business Budgeting
Pricing Your Fabulous Services

Strategies to Raise Your Rates

Dazzling Upsells and Extras

Contracts
 to Clinch Big Sales
Cashflow and Money Management

Your Expensive Staff

Saving Money on Products and Equipment

How to Offer Discounts
 Without Doing Any Damage
Investing in Marketing
 and Advertising

Assignment #2: Money Worksheet

Lesson 3: Branding Basics

The Glisten Essentials of Branding
Top 5 Branding Mistakes
Dazzling Visual Identity
Professional Photos and Imagery
Stunning Website and Social Media
Glam Printed Materials
Branding Products
Resources to Help You Sparkle


Assignment #3: Branding Worksheet

Lesson 4: Hiring Cleaners

The Secret to Finding Great Cleaners
The Job of a Professional Cleaner
How to Write Job Ads
Pre-Screening Candidates
Effective Interviews and Auditions
Job Offers and Official Hiring Steps
Dazzle at Staff Orientation


Assignment 4: Revamp Your Hiring Process

Lesson 5: Managing Cleaners

Your Role as Their Leader
Orientation and Pre-Training
The Career of Cleaning Consultant
Training Professional Cleaners
Communicating with Your Staff
Giving Feedback - Good and Bad
Professional Cleaner Certification
Staff Meetings and Events
Bringing out the Best in Your People
Evaluating Performance and Conducting Formal Reviews
Sharing Feedback and Reviews
Terminating Employment
Your Job isn't Over When Theirs Is
Issues You May Encounter
Advanced management training

Personal Coaching for 10 Weeks

Get the personalized help you need with your cleaning business. I personally review and get to know your company and give you my recommendations, as a million-dollar cleaning business owner and marketing and luxury brand specialist. Get 10 weekly lessons (+ assignments) to help you learn and develop expert biz strategies. Together we will plan and implement dazzling changes to your business.

Instructor(s)

Katie Pearse

Glisten Academy President

I founded Glisten Academy, the world's first online training school for elite cleaning professionals, in 2018. Through my training courses, programs, and consulting sessions, I teach maid service owners all over the world how to own and operate a luxury residential cleaning service. With a 20-year career in marketing and 12+ years in the cleaning industry, I launched an eco-chic cleaning service in 2008 that won multiple awards and made over $1 million a year in revenue with only 10 staff. My specialties include marketing and staff training, including web design, branding, and business strategy. I divide my time between Toronto, Canada and San Diego, California. Education: Bachelor of Arts, University of Alberta, 2000 - 2004 Public Relations diploma, MacEwan University, 2005 Web Intelligence certificate, University of California, 2007 - 2008

Included in the course

Your investment gives you lifetime access to all the online lessons and assignments.

  • 10 assignments

  • 10 lessons (PDF + audio)

  • instant online access to all course content

Personal Coaching

Get the personalized help you need with your cleaning business. Add the personal coaching upgrade and get a personal review of your business + 3 coaching calls + 10 weeks of unlimited access to Katie Pearse via text/voice messaging. I personally review and get to know your company and give you my recommendations, as a million-dollar cleaning business owner and marketing and luxury brand specialist. Together we will plan and implement dazzling changes to your business.