From Dull to Dazzling
10 lessons to help you completely transform your residential house cleaning business. Learn how to glisten up your branding, staffing, training, client relations, finances, and more!
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Week-By-Week Schedule
Lesson #1: The 10 Glisten Rules of Business (32-min audio lesson)
Lesson #1: The 10 Glisten Rules of Business (15-page PDF)
Inside this lesson: The 10 Glisten Rules of Business
Rule #1: A Clean House is Essential
Rule #2: YOU Are Your Business
Rule #3: Remove Emotion from Every Decision You Make
Rule #4: Do the Opposite of What Everyone Else is Doing
Rule #5: Pursue Perfection
Rule #6: Always Charge More
Rule #7: Select Your Clients
Rule #8: Put Your Business First
Rule #9: Stay Calm
Rule #10: Be the Expert
Lesson #2: Money, Money, Money (23-page PDF)
Lesson #2: Money, Money, Money (35-min audio lesson)
Inside this lesson...
Owner's income
Business budgeting
Pricing your fabulous services
Strategies to raise your rates
Dazzling upsells and extras
Contracts to clinch big sales
Your expensive staff
Saving money on products and equipment
Discounts that don't damage your brand
Investing in advertising and marketing
Assignment #2
Lesson #3: How to Make Your Brand Dazzle (14-page PDF)
Lesson #3: How to Make Your Brand Dazzle (32-min audio lesson)
Inside this lesson...
It's more than just being really, really good looking
Your personal brand and how to dazzle
Being an industry expert
Your dream customer
A polished visual identity and photos that captivate
Social media that sells
Luxe printed materials and boutique-style products
Bringing it all together with your website
Assignment #3
Lesson 4: Hiring Cleaners (16-page PDF)
Lesson 4: Hiring Cleaners (31-min audio lesson)
Inside this lesson...
Hiring steps
Marketing plan
Interviews
Auditions
Job Offers
Bonus Presentation: How to Attract, Train and Manage Top Talent for Your Cleaning Business (1 hour 22 mins)
Assignment #4
Managing Your Team of Professional Cleaners (18-page PDF)
Managing Your Team of Professional Cleaners (38-min audio lesson)
Inside this lesson...
Your role as their leader
Orientation and pre-training
Training professional cleaners
Communicating with your staff
Bringing out the best in your people
Staff meetings and events
Evaluating performance and conducting reviews
Terminating employment
Your job isn't over when theirs is
Issues you may encounter